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JB Kang wanted to create a new standard of safety and transparency in high-end, premium pet care products.
A shampoo brand just for pets created using only high quality ingredients with zero harmful chemicals and toxins labeled with murky ingredients that would only exacerbate the skin problems with pets that had sensitive skin, like his own.
Our founder’s dog known as Woongja - AKA Korea’s beloved real-life star dog - had suffered skin issues, later developing a malignant tumor that led to the amputation of her ear and eventually succumbing to skin cancer.
With his heart set on developing a pet care brand with the same level of standard that Korea’s leading cosmetic industry had to offer people, he collaborated with one of the nation’s leading cosmetic manufacturers. Through years of his dedicated study and research, HYPONIC Hypoallergenic Shampoo was born.
Today, HYPONIC is the leading premium pet brand in Korea and was recently dubbed 2020 “Korea’s Top Brand” by the prestigious Brand Awards Korea.
As JB recently sat down with producers on the show Woongja had made her television debut on their 1000th commemorative episode, he expressed the love Woongja had taught him and his happiness that he could share that love she had taught him unto other dogs.
JB Kang lives in Seoul, Korea with his wife, two young daughters, a miniature Poodle and Woongja who lives forever within his heart.